Maximizing Brand Awareness with Kakao Video Ads
- Zohid | 조히드
- Mar 29
- 2 min read
Updated: Mar 31
Introduction to Kakao Video Ads
Kakao Video Ads provide an effective way to reach a wide audience across various Kakao services. By leveraging optimized targeting within Kakao’s video and content platforms, advertisers can achieve high performance and engagement. These video ads are designed to enhance brand awareness and promotional efforts by encouraging maximum viewership.
Types of Kakao Video Ad Types
Kakao offers two main types of video ad types: In-stream ads and Out-stream ads.
1. In-Stream Ads
In-stream ads are integrated seamlessly into the video content that users are already watching. These ads appear before or during the video, ensuring high engagement as they are presented in a familiar viewing environment.
2. Out-Stream Ads
Out-stream ads are displayed in an In-Read (Feed) format within the content, allowing a more natural brand experience without disrupting the readability of the content. These ads help maintain a smooth user experience while still delivering impactful branding messages.
Advertising Goals and Pricing Model
Kakao Video Ads are designed to boost brand exposure and maximize video views. The pricing model is based on Cost Per View (CPV), meaning advertisers are charged each time their video is played.
Advertising Goal: Video Views
The primary objective of Kakao Video Ads is to increase the number of views, optimizing ad delivery to audiences most likely to engage with the content.
Pricing Model: CPV
Advertisers pay per video view, ensuring cost-efficient exposure to relevant users.
Kakao Video Ad Placements
In-Stream Ad Placements:
Kakao Video Ads are optimized for video viewing and displayed across various placements, including KakaoTalk open chat rooms, the KakaoTV app/web, and Daum Sports videos.
KakaoTalk: Ads are displayed when users watch video content on KakaoTV within the KakaoTalk app.
KakaoTalk Video Ad Example KakaoTalk Chat Rooms: Ads may appear in major video content within KakaoTV’s dedicated Talk Channel and the Pro Baseball Bot Talk Channel. (For the Pro Baseball Bot Talk Channel, ads will not be displayed if the original Daum Sports video does not contain ads.)
KakaoTalk Chat Room Video Ad Example KakaoTV App/Web: Ads are displayed when users watch various video content on KakaoTV.
Kakao TV Ad Example Daum: Ads are displayed while watching Kakao’s premium video content and Daum Sports video content.
Out-Stream Ad Placements:
Out-stream video ads are displayed on KakaoTalk and Daum.
KakaoTalk: Ads appear in placements such as the "More" tab and the "Open Chat > Trending Now" section.
KakaoTalk Out-Stream Ad Example Daum: Ads are displayed in content consumption areas such as the bottom of the login section on the Daum Desktop version and the News tab on the Daum mobile version.
Daum Out-Stream Video Ad
Why Choose Kakao Video Ads?
Kakao Video Ads offer a powerful way to enhance brand visibility, improve engagement, and drive better marketing results. With targeted ad placements, optimized CPV pricing, and seamless integration into Kakao’s ecosystem, businesses can effectively connect with their audience and maximize advertising performance.
By leveraging Kakao Video Ads, brands can take advantage of one of South Korea’s most influential digital platforms to achieve their marketing goals.
Are you interested in launching Kakao Video Ads? Get free consultation from a certified Kakao Ads specialist.
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